Hires & Promotions: Shobitam, Perfetti van Melle, ShareChat

Shobitam Appoints Tute Consult As Their Strategic Communications Partner

Shobitam, a D2C global ethnic fashion brand, has appointed Tute Consult, an integrated marketing and communications firm, to bolster its presence in the Indian and global markets.

Tute Consult will be responsible for developing a holistic communication strategy to amplify the brand’s mission and establish Shobitam’s brand image and awareness amongst its fast-growing base globally.

Speaking on the partnership, Aparna Thyagarajan, Co-founder & Chief Product Officer, Shobitam, says, "We are thrilled to be associated with Tute Consult as our strategic communications partner. I am certain that Tute Consult, through their extensive industry knowledge and experience, is poised to enable the right communication tools for Shobitam and be our partner in every step. We are looking forward to a mutually fruitful association and cannot wait to embark on this exciting journey. "

Commenting on the new partnership, Komal Lath, Founder, Tute Consult, shares, "We love what Shobitam has to offer and are thrilled to work with them to build a world-class global ethnic fashion brand that we are all proud of. The fashion category is ever-evolving, and it's great to see novel concepts and ideas germinate into beautiful selections with designs that give us the impetus to tell their stories. We’re excited and look forward to some great strategic collaborations and conversations to amplify Shobitam’s beautiful mission and vision to democratise ethnic fashion globally. "

Perfetti van Melle Welcomes Gunjan Khetan As CMO

The Italian-Dutch confectionery company, Perfetti Van Melle, has appointed Gunjan Khetan to its Indian marketing team as Chief Marketing Officer. 

Gunjan Khentan on LinkedIn writes, “I am very excited to announce that I have joined Perfetti Van Melle as the Chief Marketing Officer for their India business. I would like to thank the Perfetti Van Melle team for their mentorship and support throughout the recruitment process.”

In addition to being associated with Reckitt for more than 12 years, Khetan was VP (marketing) and Co-Founder of the digital-first brand's Biodome and Vitalmins. Previously, he worked as the brand manager for Complan at Kraft Heinz Company for over seven years.

ShareChat Hires Gaurav Jain As Head Of Emerging Business

ShareChat has appointed Gaurav Jain as Head of Emerging Business to lead its monetisation efforts.

At ShareChat, Gaurav Jain will focus on reaching mid-market and SMB clients and head the independent agency network in India.

Jain has over 15 years of experience in monetising digital platforms in India and the APAC region. Before joining ShareChat, he was with Snap Inc and led business expansion for the APAC region. He has also worked with global tech companies like Meta and Google, building their mid-market business, monetisation, strategising sales, revenue development, and agency relationships. At ShareChat and Moj, Jain will focus on tapping into India’s burgeoning small and medium advertiser base and a long list of regional champion brands who have started migrating from traditional advertising channels to digital platforms.

Welcoming Gaurav, Ankush Sachdeva, CEO and Co-founder of ShareChat & Moj, comments, “We are happy to have Gaurav on board with us to lead monetisation of emerging businesses for ShareChat. As longtail merchants and MSMEs are transitioning to digital advertising, ShareChat and Moj are the foremost platforms to reach the Bharat audience. In the past year, we have developed several services and offerings tailored for brands keen to engage with their audience based in the regional markets. We are creating customizable hyperlocal advertising solutions that allow business owners to target customers in their preferred local languages with affordable price points and high ROI opportunities. Gaurav’s rich experience and expertise in growing mid-market segments will surely help us in achieving leadership in local markets.”

Commenting on his appointment, Gaurav Jain, Head of Emerging Business, ShareChat & Moj, expresses, “I am delighted to become a part of India’s largest homegrown social media company. While ShareChat is the one-stop social platform for Bharat, in a short span, Moj has become the largest Indian short-form video app for young Indians. The rising demand for regional language content is making brands turn to localized and culturally targeted advertising. Regionally customised ads are helping raise brand awareness much faster and more effectively. India’s mid-market enterprises are rapidly growing and are ripe to move into the digital space. I strongly believe that ShareChat and Moj are the ideal platforms for MSMEs and SMBs to gain targeted access to their desired audience.”