Hires & Promotions: Instor India, Cinedigm

Prashant Jain Becomes New COO Of Instor India

The position of chief operating officer for Instor India has been given to Prashant Jain.

Jain has more than 20 years experience working in the retail sector, particularly with the growth of Franchise Owned Company Operated (FOCO)  and  Company Owned Company Operated (COCO).

Prashant Jain, who was recently named chief operating officer, has a strong history in the retail sector, manufacturing efficiency management and operations, and business growth.

Prior to coming to Instor, Prashant worked as a strategic planner and key team member for top retail, manufacturing, and new-age organisations, contributing to overall operational effectiveness and company expansion. He has extensive experience in the retail sector and served as Vice-President of a multinational retail and manufacturing organisation.

He is also acknowledged with having played a crucial part in establishing the company's go-to-market strategy across corporate and institutional business, as well as establishing production facilities for an NSE-listed company's metal and  business sectors over the years.

He was in charge of increasing the business's presence in vital Government sales, which made it possible for it to transition from retail to production.

Russell Schneider is appointed SVP, Brand Partnerships by Cinedigm

Cinedigm Corp., a provider of streaming entertainment and technology, announced the appointment of Russell Schneider to the position of Senior Vice President, Brand Partnerships.

Schneider will use his more than 15 years of experience to design and manage creative and successful brand partnerships for Cinedigm's expanding portfolio of streaming channels, motion pictures, and podcasts. Schneider will serve as the primary top-line revenue driver.

He will manage all parts of endorsement deals in this newly created position, involving go-to-market sales strategy, customer pitching, cultivating a network of brand and agency contacts, and finalising those agreements.

His position is effective right away, and he will answer directly to Erick Opeka, President of Cinedigm Networks and Chief Strategy Officer of Cinedigm Corp.

Schneider has been in charge of brand marketing and building solid relationships through his career, which have led to multimillion dollar sales growth and organisational efficiency.

Prior to joining Cinedigm, he most recently held the position of Vice President and Head of Brand Partnerships at Malka Media/Showtime Sports, where he was responsible for managing the network division and developing specialised branded content sponsorship strategies for original content series on social media, podcasts, YouTube, and CTV.

He has also held the positions of vice president and head of brand partnerships at Playboy Enterprises and 9GAG, respectively.