Gritzo Celebrates A Child's Imagination
Gritzo has unveiled a digital film on the occasion of Children's Day titled #AcheRahoSadaBachheRaho.
With this campaign, Gritzo aims to celebrate "harr bache ke nazriye ko" by capturing how every child sees the world from their own eyes through a pool of imagination in various different situations in their daily lives.
The campaign features a film that showcases four different scenarios between two children (a boy and a girl) and their mother in their day-to-day lives.
Conceptualised internally and executed with the help of the production house, SG Dream Media, the film showcases children's distinctive imagination and perspectives on life when they view the world from their own eyes.
Subhadeep Das Gupta, Head of Business at Gritzo says, “At Gritzo, we feel every child is unique, including their strengths, inventiveness, and imagination for thought. Every effort we make focuses on offering each child's needs, whether it is physical or emotional, specific attention. With our most recent Children's Day campaign, we aim to celebrate each child’s creative imagination and hope to remind everyone how crucial it is to foster them in all situations. It's time to stop viewing the world through a stereotypical lens, encourage originality, and give these young minds wings.”
The video film will be run across all the social media platforms to celebrate the spirit of children on Children’s Day.
