Dettol Launches New Category For Antiseptic Cream

Dettol has entered a new category with the launch of multi-use Dettol Antiseptic Cream. 

The TVC ‘Har Ghar ka First Aid’ raises awareness on catching an infection by not addressing minor cuts or wounds.

With the launch of this antiseptic cream, Dettol has aimed to create a niche for itself in the cuts and wounds segment, building on its existing antiseptic liquid heritage. 

Commenting on the product launch, Dilen Gandhi, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt says, “As market leaders, it is our responsibility to address consumer gaps with products that cater to the needs of the Indian consumer. Dettol antiseptic cream is OTC product to be used by consumers to address minor cuts, and injuries to avoid the spread of any infection on open wounds. With this cream we want consumers to manage their first aid needs more effectively and efficiently. This ‘Made in India’ product is a simple and safe product built on Dettol’s iconic antiseptic liquid heritage.”