CarDekho Launches OOH Campaign Across 8 Metro Cities
With the immense success of CarDekho’s OOH campaign, the brand had put up innovative three-dimensional billboards across eight metro cities, including Mumbai, Jaipur, Kolkata, Bengaluru, Hyderabad, Ahmedabad, Surat, and Baroda.
The campaign, with the tagline Bharosa Kar Ke Dekho, highlights the importance of trust and the convenience of selling one’s car for the best price from the comfort of one’s home. The campaign showcases how CarDekho helps people sell and buy cars from their homes.
The company's billboards features a rotating trio of toy cars against a dark backdrop, with the bold lettering of 5,000 plus used cars depicted as circular roads with vivid-toned spinning cars.
Here’s the link to the entire journey of coming up with these billboards.
Charu Kishnani, Sr VP-Marketing, CarDekho, said, “For the entire CarDekho team, the massive success of the OOH Campaign in just two months has been a wonderful experience. Our campaign’s goal was to demonstrate how CarDekho is about trust (Bharosa Kar Ke Dekho) and how CarDekho offers convenience by enabling individuals to sell and buy their cars from the comfort of their own homes.”
The two-month OOH campaign period witnessed a 41 percent increase in impressions, according to the company. The Used Car business leads and top metro cities experienced a spike of 53 percent and 28 percent respectively, the company added.
CarDekho’s Used Car business currently has an offline presence in over 100 markets across India where customers can sell their used cars. The company is selling certified high quality used cars at 20 plus locations including all metros and major tier 2 cities pan India with 5000 plus used cars catalogue on the CarDekho platform.
