BW Festival Of Marketing Discusses Why Fundamentals Matter

We hear it all the time -- marketing is moving at a rapid pace, and keeping up with what’s ‘new and now’ has compelled brand builders to walk on a tightrope. However, the one thing that is helping them stay the course is their conscious call to keep the ‘basics’ at the heart of everything they do. 

The idea that marketers are going back to the fundamentals reflects a broader industry trend where brands and brand builders are refocusing on core marketing principles, especially after years of rapid digital transformation and experimentation with new technologies. 

Putting the spotlight on its various facets, leading marketers gear up for the second edition of the Festival of Marketing 2024 on August 29 in New Delhi, as they deep dive into customer-centric approaches, building relationships over transactional marketing, changing CMO expectations, the power of storytelling, purpose-driven marketing, and adding simplicity to their strategy and execution. 

Subsequently, the second day of the festival (August 30) will glide into how these marketers are working hand-in-glove and pushing the envelope further, in pursuit of long-standing brand loyalty.

The Super Voices

The day will begin with a keynote address by Castrol India’s Managing Director, Sandeep Sangwan speaking about the significance of strategy in lean times and how it can help outperform market growth.

The forum will also see Shubhranshu Singh, Chief Marketing Officer, CVBU, Tata Motors and Aditya Babbar, Vice President & Head of Product Marketing, Samsung India take centerstage with insights on ‘Marketing in the AI age’ and ‘Marketing with ROI’, respectively.

The other senior marketers that will take the stage include Ajay Dang, President & Head - Marketing, UltraTech Cement; Nikhil Rao, Chief Marketing Officer, Mars Wrigley India; Rahul Talwar, Chief Marketing Officer, Max Life Insurance; Sai Narayan, Chief Marketing Officer, PolicyBazaar; Zoher Kapuswala, Marketing Head for the Indian Subcontinent (Tic Tac, Nutella, and Ferrero Rocher), Ferrero India; Raghu Khanna, CEO – CASHurDRIVE; Ipshita Chowdhury, Chief Marketing Officer, Valvoline Cummins; Anil Gurnani, Chief Sales and Marketing Officer,  TTK Prestige,; Nimish Agrawal, Executive Vice President, Chief Marketing Officer, Niva Bupa; Rohit Talwar, Vice President & Head of Marketing, Castrol India; Siddhartha Butalia, Chief Marketing Officer, Air India Express; Sriram Padmanabhan, Marketing Director, Danone India; Himanshu Khanna, Director -, Enterprise Business (India, South Asia), HCLSoftware; Gunjit Jain, Executive Vice President, Marketing, Colgate-Palmolive (India); Shuvadip Banerjee, Chief Digital Marketing Officer, ITC; Vineeth Viswambharan, Vice-President & Business Head, Food & FMCG, Adani Wilmar; Girish Hingorani, Vice President, Marketing and Corporate Communications, Blue Star; Kavita Ganesh, General Manager, Marketing, TVS Eurogrip; Shamik Banerjee, Chief Marketing Officer & Customer Acquisition, Apollo 24|7; Shruti K. Agrawal, AVP, Tata Realty & Infrastructure; Anuradha Sehgal, Chief Marketing Officer, Coforge; Deba Ghoshal, Vice President & Head - Marketing, Voltas; Kaustabh Chandra, Chief Marketing Officer & Head of Sales Operations & Digital Sales Group, Airtel; Tushar Malhotra, Director, Sales & Marketing, Bisleri; Pragya Bijalwan, Chief Marketing Officer, Crompton Greaves Consumer Electricals; and Rahul Singh, Vice President & Head - Marketing, SAP India.

The summit will be followed by the 'BW Top 100 Marketers 2024', honouring leaders who have made a significant impact in driving growth through marketing and brand building and have contributed to the larger marketing ecosystem in India.

The BW Festival of Marketing 2024, to be held on August 29-30 at The Imperial, New Delhi, will witness invigorating discussions, network and recognise outstanding talent.