Adidas Icons Come Together For 'Family Reunion'
Adidas has unveiled the next chapter of its Impossible is Nothing story with its global football family.
The brand has kicked off a month-long campaign with a family reunion featuring Lionel Messi, Karim Benzema, Achraf Hakimi, Son Heung-Min, Jude Bellingham, Pedro ‘Pedri’ González López, Serge Gnabry and Stormzy.
Channelling the special essence of the tournament, the playful spot celebrates the unified joy of football which brings together players and fans from all over the world.
The film is inspired by the attitude that when football is everything, Impossible is Nothing.
Florian Alt, VP Global Brand Comms, Adidas, speaks, “There is a rare moment, once every couple of years, at the beginning of the World Cup when it truly feels like impossible is nothing. A time when players and fans come together united by the belief that they will bring the trophy home.”
“During the next month we’ll see new players break onto the scene, an underdog beat the odds, unbelievable goals and widespread celebrations taking place across the globe. It’s precisely that spirit that our campaign hopes to inspire in fans around the world,” he adds.
The Family Reunion film launches on November 14.
Further to this, with a full month of unmissable moments undoubtedly ahead, Adidas will continue to celebrate its global football family throughout the tournament with iconic player moments, global social media activations and the creation of the 'Al Rihla Arena' - an official Adidas fan zone on-the-ground in Qatar. The immersive experience will give fans the opportunity to watch every game live, test their skills on the specially designed pitch, be in with a chance of meeting their favorite football legends and capture a range of content through augmented reality.
