Articles for Interviews

5 Qs With Srishti Behl Arya On Netflix India's Great Storytelling

Great storytelling has always been the beating heart of our society, says Srishti Behl Arya, Director, International Original Film, Netflix India

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5 Qs With Ferzad Palia On Marketing Content On OTT Platforms

The mainstay of Voot Select's marketing so far has been led by it's content marketing experience, says Palia

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5 Qs With Ajay Khanna On The Nutrition Industry

Amway’s proactive approach and willingness to pivot has enabled it to survive the testing times and stay ahead of its competition, informs Khanna

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5 Qs With Rohan Arora On Technology For Improved Consumer Connect

Reaching today’s digitally adept shoppers is tougher & trickier than ever before, but technology is here to rescue the brands

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5 Qs With Asha Kharga On BFSI Sector's Befitting Reply To The Pandemic

Steering through unchartered waters, Kharga describes how the BFSI sector is aiming to safely weather the current crisis and find opportunities under the challenges

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5 Qs With Vaishali Banerjee On Indian Jewellery Market

Banerjee evaluates the dynamic shifts and key trends in the sector

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5 Qs With Moksh Chopra On Marketing The Unusual Way

Chopra emphasises his belief in keeping the brand relevant, easy and distinctive

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5 Qs With Sudhanshu Pokhriyal On Bathware Segment In India

As consumers shift preference towards purpose-driven brands and product solutions, the category will be driven not just by aesthetics but by innovative, performance-led and thoughtful products, believes Pokhriyal

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Radio Mirchi Talks The 'Digital Inclusivity' Line

The radio platform, led by MD & CEO Prashant Panday, reiterates the popular approach of radio + digital, as it eyes to become a 'digital solutions' company by 2025

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5 Qs With Shailja Joshi On Crisis Communication

It is important to remain honest, open and transparent while truthfully and empathetically communicating with all stakeholders

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