Due to the pandemic, brands realized that a unified customer experience was required as all channels were forced to converge to meet customer requirements, he says
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Sneak peek into designing a cohesive, effective, well-defined brand portfolio strategy
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Pranay Swarup, CEO & Founder, Chtrbox says that QYOU's acquisition of Chtrbox is a win for all Indian influencers and it will further validate the great work of creators
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Surabhi Ahluwalia, Commissioner of Income Tax (Media & Technical Policy) & Official Spokesperson, CBDT, highlights the role that social & online ‘response’ management play for the Income Tax Department
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Bhutani speaks on how he sees ORM become important for marketers in India
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Key highlights on how Mondelez is leveraging ORM in its overall play
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For Buddha, online reputation management has become significantly critical in this time, considering that a very large audience base has moved on to digital platforms
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Tata Motors' approach not only made ORM a lynchpin in its customer strategy but also saw a higher return on investment through increased sales
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The crisis delivered a “triple whammy”, making online reputation management (ORM) more challenging & promising, says Karthi Marshan, President & Chief Marketing Officer, Kotak Mahindra Group
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We believe that gamers needed systematised management to grow better
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