Lomotif endeavours to delight Indian users with local music and content, along with a curation of international creators and influencers
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The store in Delhi-NCR is PUMA’s largest and first-of-its-kind in North India that aims to bring sports, experiential retail and exclusive collections under one roof
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This is because the number of digital touchpoints and the number of decision-makers have grown, she observes
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We are where the consumer is, emphasises Anil Viswanathan
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This four-channel strong franchise has innovation embedded in its DNA, where characters are consciously made relatable, engaging and clutter-breaking
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The brand expects to make a full recovery to the pre-COVID level by FY22
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Hence, brands in the segment have adopted a product-first approach, he observes
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Consumers are slowly shifting away from the traditional binary understanding of gender, and starting to see gender as a spectrum of behaviour and emotions that we can shift between, she observes
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Because there is nothing more authentic and persuasive than what one friend says to another...
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Digital data and content consumption had hit the roof during the pandemic, he comments
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