In an exclusive conversation with BW Marketing World, Ankit Kapoor, CMO & Business Leader emphasises the need for bold, authentic marketing strategies while sharing insights on brand reinvention, content creation and managing risks in the digital-first era
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Kapoor joined the company in March this year. His next move is unknown
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With budgets increasing in 2024, marketers balance short-term gains with brand building while embracing precision strategies and balance between digital and traditional media
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