Advertising professional Tista Sen has reportedly launched a new agency, ‘Tistathinks.’ The former National Creative Director & Senior Vice President of J Walter Thompson India was previously associated with Ladyfinger, the all-women agency part of Rediffusion Brand Solutions, where she was CEO and COO.
Reports say that the agency will focus on projects based on sustainability and also work towards policies that empower women.
Tista started her career with ad film production company Whitelight Products after assisting with over 60 commercials. She soon joined Lowe Lintas as a writer and worked on brands like Johnson’s Baby, Stayfree, Cadbury Eclairs, Cadbury Five Star, and Oberoi hotels, to name a few.
She was associated with JWT for 15 years, creating campaigns for brands like Glaxo Smith Kline, ITC, Unilever, Godrej, and many others.