The 'Dabba Savings Account' and 'Drops of Joy' campaigns make the cut in this category
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While the advertising and media businesses have been in constant flux, the core principles of creativity, emotional resonance and meaningful engagement remained intact at the Cannes Lions 2024, explains Joshi
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With this, the total tally of the Indian contingent reaches 14 Lions
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Wearing not just his chief technology officer hat but also as the owner of X, Elon Musk spoke on how X is utilising AI to match content and ads to its users, how it is the best place to access global leaders and is ‘A plus’ on brand safety
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With no wins in Media, Social & Influencer, Direct & Creative B2B Lions, PR was among the best-performing Lions on day three of the Festival
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From a total of 70, Indian agencies' five shortlists go beyond brand purpose to use creative communications to shift culture, create change and positively impact the world
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Havas embarks on a new chapter amid expectations of change, launches a new operating system in response to “changing market needs” says Chairman & CEO Yannick Bollore
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Unfortunately, India drew a zero in Design Lions, Industry Craft Lions and Digital Craft Lions
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Ogilvy and Leo Burnett secure a total of four shortlists in the Creative Strategy category
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As advanced AI is further changing the ad tech and addressability narrative, Criteo’s Chief Product Officer, Todd Parsons, delves into insights on the evolving landscape of advertising and data in a conversation with BW Marketing World
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