Articles for AI

Mondelēz International Collaborates With Accenture & Publicis Groupe To Enhance Marketing Strategies Through AI

Mondelēz will be able to tap into the power of data, AI and gen AI to drive innovation, gather audience and market insights, improve behind-the-scenes processes, turbocharge measurement, conduct near-real-time testing

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Dell Technologies' Campaign Revives Nostalgia & Joy Through AI

Dell is promoting the campaign 'Sweets' through a comprehensive omnichannel strategy, spanning retail, digital platforms, regional efforts, and on-ground activations

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OpenAI Eyes $6.5 Bn Investment At $150 Bn Valuation: Report

This would be a dramatic jump from the company’s earlier valuation of USD 86 billion, positioning OpenAI as one of the most highly valued startups in the artificial intelligence space

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CEOs’ Prioritisation Of Sustainability Dips; AI & Inflation Atop Agendas: Report

On the B2B buyer side, 36 per cent say they would leave a supplier that doesn’t meet their sustainability expectations, mentions the report

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