Bold Care unveiled its partnership with Blinkit to raise health awareness and add a touch of humour in Mumbai. The collaboration comes after the city recorded 1.7 million condom orders in 2024, signalling a growing focus on responsible intimate wellness.
The timing is especially noteworthy, coinciding with adult film star Johnny Sins' visit to Mumbai, which Bold Care playfully suggests might have sparked this uptick in interest. The partnership ensures fast, 10-minute deliveries of essential health products while also encouraging open conversations around intimate health.
With this initiative, Bold Care and Blinkit are reshaping the way Mumbai approaches intimate wellness, combining accessibility with humour to promote safe practices and normalise discussions about intimate health.