HUL Calls Pitches For Its OOH Account: Report

The out-of-home media agency of Hindustan Unilever (HUL) is undergoing a review. Rapport, the OOH division of Interpublic Group, is the current agency. IPG, GroupM, and Publicis reportedly took part in the pitch, according to people familiar with the situation.

Sources claim that HUL spends over Rs 200 crore on OOH media for its nationwide promotions. "HUL has invited only global agencies for the pitch due to their strict audit processes. GroupM, IPG and Publicis have participated in the pitch."

The process is still in progress, and the brand is assessing a number of factors, including the plan for the next year.

According to the most recent Magna Global Advertising Forecast research, the overall advertising income in 2024 is anticipated to increase from Rs 1.1 trillion ($13.1 billion) to Rs 1.2 trillion ($14.6 billion).

The growth trajectory of OOH (out-of-home) media is anticipated to surpass 2019 levels by 2024. Revenues from traditional, transit, and DOOH (digital out-of-home) have increased. It is anticipated that the government's push for urbanisation and infrastructure will increase OOH inventory, particularly premium formats.

The income is expected to rise by 16 per cent to reach Rs 34 billion ($402 million). By 2028, DOOH's share of total OOH will be around 11 per cent, having grown from 6 per cent at a compound annual growth rate of 33 per cent.