Articles for The work

Future Of D2C: CX As Key Objective

These unusual and disruptive times demanded a constant transformation in products and approaches. Customer satisfaction being central to D2C brands, it is critical to find out what's working and what's not

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The 3Cs Of D2C: Content, Community, Commerce

In these VUCA times, Bharat is embracing digital-first direct-to-consumer brands gracefully. As the number of brands is joining the race, the dynamics would evolve and new solutions have to come up. Leading D2C founders ponder on the metrics of scaling the brand, current trends of the segment and what investors want

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Truecaller, GoKwik Collaborate To Minimize Returns For Ecommerce Brands

GoKwik onboards Truecaller to improve conversions and reduce RTOs (return to origin) by leveraging the brand’s expertise in identifying and verifying users

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Truecaller, News18 Network Unveils Campaign Against Women Harassment

The aim of the #itsNotOK campaign is to wall and a run to empowHER

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Brands Strengthen The Sibling Bond With Doting Campaigns

This Rakshabandhan, brands across sectors are keeping their best foot forward to make the occasion joyous and exciting for the brothers and sisters

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Why ‘Har Ghar Tiranga’ Should Become Every Indian’s Campaign

When the Tricolour flies high, 130 crores Indians rise and shine, and make India win. May India win, always!

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Asahi Kasei, Akshaya Patra Foundation Launch Food-Awareness Campaign

‘Wrap Up Hunger With Asahi Kasei’ aim is to eliminate the prevalent issue of classroom hunger by helping provide a meal to underprivileged children

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Noise Onboards Vaani Kapoor As Brand Ambassador

This is for the upcoming Noise X-Fit 2 smartwatch, co-created in partnership with HRX

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