Articles for The work

JOHNSON’S® Baby Brings The New Cottontouch® In India

Conceptualized by DDB Mudra Group, the TVC is a cluster of sequences where a mum bonds with her baby by using the new Cottontouch® range

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Fynd's New Plugin Simplifies Shopify Websites For Retailers

Fynd has developed a new plugin to help merchants quickly integrate their omnichannel business with Shopify.

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Meesho’s New Film By DDB Mudra Encourages Women Entrepreneurship Particularly In Smaller Towns And Cities

The film is based on strong cultural insights mined using DDB’s proprietary ‘Emotional Advantage’ thinking. It focuses on an unstated need of a woman, which is to claim what she rightfully deserves – her own identity.

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Contract Advertising Creates A Series Of 10-Second Films For Lupin’s Lupisafe Wipes

Lupin has launched Lupisafe Wipes – a wipe with 70% alcohol that kills 99.9% germs. Infused with the goodness of aloe vera, Lupin’s wipes are safe to use on hands, apart from surfaces and gadgets.

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In Its Latest ‘Dil Se Diwali’ Campaign, Lifestyle, Celebrates The Many Moods Of Diwali

Conceptualised by Wunderman Thompson South Asia, the campaign takes a leap from 2019, to capture the heart of celebrations, particularly in today’s context where everyone is looking forward to dressing up and feeling good, thereby dispel dispelling the gloom.

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ZEE5 Launches Digital Campaign #MaayerSatheMaakeDekha To Celebrate Durga Pujo 2020

ZEE5, has launched a digital campaign #MaayerSatheMaakeDekha to encourage the audience to celebrate this pujo by paying a tribute to their mother alongside Maa Durga.

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Jio Dhan Dhana Dhan Campaign Features Ranveer Singh, Deepika Padukone

The objective behind the conceptualization of the campaign was to introduce Jio Fiber in the market and shed light on how Jio Fiber has made life convenient for everyone.

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Edelweiss Mutual Fund’s TVC Simplifies Balanced Advantage Funds For Investors

The campaign derives learnings from India’s traditional sport, kabaddi, to help understand the investing strategy behind Balanced Advantage Funds

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