Articles for The work

JK Super Cement Thanks Doctors This Diwali Through A Film; #YehPuccaHai – THANK YOU DOCTORS

This campaign is a continuation of JK Super Cement’s efforts in acknowledging the front line warriors of COVID 19.

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Birla White Launches A Brand Film #DeewaronKiSuno In Support Of The Painter Community In India This Festive Season

This campaign highlights stories from the perspective of all the different things that the white walls in every house have encountered during the pandemic.

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Leo Burnett’s Latest Campaign For Skechers D’Lites Will Get You Grooving

Featuring Ananya Pandey, the campaign launches the new Skechers D’Lites collection

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PhonePe’s New Campaign With Aamir Khan And Alia Bhatt Encourages Everyone To Switch To Digital Payments

PhonePe has announced its new campaign ‘Karte Ja. Badhte Ja.’ featuring its brand ambassadors Aamir Khan and Alia Bhatt,.conceptualised and created by Leo Burnett India

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TVS Credit Adds To The Festive Vibe; Launches #MagicalDiwali Consumer Campaign

The #MagicalDiwali customer promotion complements the company’s ongoing “Sabki Tarakki” Diwali campaign which resonates with the brand’s key promise towards ensuring prosperity for one and all and empowering its customers.

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OnePlus Releases New Film Shot On The OnePlus 8T 5G, Feat. Kalki Koechlin

The film, titled ‘Stop at Nothing’ highlights the importance of digital consciousness in our daily interactions with technology

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Five Qs To Britannia Marketing Boss On Women Entrepreneurs

Vinay Subramanyam, the head of marketing at Britannia Industries speaks on the company’s initiatives to engage homemakers by recognising business starting skills

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Standpoint: Reassess, Reskill, Recover

In the new normal of a Covid-19 reality, consumer behaviour is changing. In order to adapt and recover, marketers will need to collectively prepare for the new rules of the game

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