The Lions Creativity Report's global rankings track the performance of the world's most creative organisations, people, and areas
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Relationship selling and marketing go far beyond friendly outreach and exceptional customer service. Sales teams that prioritize their relationships with their clients and customers experience more success
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Dua outlines the post-pandemic impact on the Indian footwear industry while looking forward to investing more in various events in the future
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Marketers advocate that companies must position technology at the centerpiece of their business today, as it counts for a key reason to survive & thrive
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Quick glance at how the Indian kids influencer market is unfolding in the current times, with brands yet to milk its full potential
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With the rapid growth of the gaming and esports industry, endemic and non-endemic brands are launching creative new marketing programs not only to create brand affinity but also to create alternate revenue streams in collaboration with game developers
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Employees too are more motivated when the brand purpose is authentic, consumer-focused and speak a larger purpose, believes Nicholas Kontopoulos, Asia Pacific Regional Head of Marketing, Adobe DX Commercial
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The new IT rules' impact on the overall A&M industry and the advertiser front garner mixed responses from marketers
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