While the blockchain itself may be a revolutionary technology, it will only reach its full potential when it is used in user-centric applications
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To address the needs of B2B clients throughout the purchasing process, organisations must think holistically and embrace better platforms, experiences, and processes
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Artificial Intelligence (AI) and Natural Language Processing (NLP) technology have made it simple for brands to reach and understand consumer behaviour
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Advertising has witnessed more change in the past 20 years than ever. The internet has not just changed how ads are seen, but also how consumers act toward them
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Consumers have more purchasing options than ever before which has resulted in decreasing attention spans. So, if you own an ecommerce business and want online buyers to buy from the brand, they must be able to capture their attention immediately
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Digital consumers are of two types, one is looking for an immersive experience and another one has a preference
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CTV audiences are young, urban adults who actively engage with a range of platforms and apps, this means the audience is digitally savvy, with high expectations for video performance
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Social media enables people to get together and talk about things that interest them instantaneously, it has created very powerful groups that have the ability to make or break brands
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