Articles for Digital

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The Balancing Act Of Power & Responsibility In AI

As AI systems grow in power, ethical concerns and the need for proactive regulation intensify, with 80 per cent of successful AI startups focussing on augmentation rather than replacement

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Gen Z To Gen X: Understanding & Engaging India's Digital Generations

The potential to succeed for brands lies in their ability to craft narratives as per the specific needs of each generation and ensure that brand messages are not only seen but also embraced, says Khan

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MeitY Calls On Intermediaries To Swiftly Remove Fake Content In Newly Issued Advisory

HC ordered Meta, the parent company of Facebook, Instagram, WhatsApp, and Telegram, to remove all incorrect content, including edited videos and accounts about the National Stock Exchange (NSE)

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The Cookie Apocalypse: Marketers Pivot To Privacy-first Strategies
The Cookie Apocalypse: Marketers Pivot To Privacy-first Strategies

Despite Google's cookie removal delay, marketers across industries, from automotive to FMCG, are proactively embracing first-party data strategies, leveraging customer relationships and telematics to navigate evolving privacy norms and build direct consumer engagement

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92% Users Engage with Platform Features; Product Recommendations Drive Brand Switching: Report
92% Users Engage With Platform Features; Product Recommendations Drive Brand Switching: IPG Mediabrands

The shopping concentration is highest in five states - Maharashtra (16 per cent), Delhi (12 per cent), Karnataka (9 per cent, West Bengal (9 per cent) and Tamil Nadu (8 per cent), as per 'The Indian Online Shopper 3.0' report

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Jio Studios Elevates Tejkarran Singh Bajaj To SVP & Head Of Originals

Before this, he was working as the head of originals at Jio Studios

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AWS' Vaishali Kasture To Lead Microsoft SMC Unit In India

She is the second top executive to depart from AWS to Microsoft in the last year

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IOAA Considers Legal Action Against BMC Over OOH Policy
IOAA Considers Legal Action Against BMC Over OOH Policy

The OOH players argue 2022 policy valid until 2031 and cite potential financial losses; new restrictions threaten existing investments and future growth

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