Leo Burnett, Ogilvy Shine At The One Show 2024
The One Club for Creativity unveiled the finalists for The One Show 2024, with India securing a tally of 28 nominations. Leading the charge is Leo Burnett India Mumbai, emerging with 12 finalists, followed closely by Ogilvy India Mumbai with eight.
Among Leo Burnett India Mumbai's standout entries are four each for Lay’s India 'Lay’s Smart Farm' and Ikea's 'Skip Ads That Save Time', showcasing innovative campaigns that resonate with audiences. Additionally, the agency clinched two nominations for Lay’s India 'The Biochar Project', along with one each for Ikea's 'Desktop Ads' and Oreo's 'Oreo #BringBack2011'.
Ogilvy India Mumbai made its mark with eight finalists, earning accolades for their work on behalf of Brooke Bond Taj Mahal Tea's 'Megh Santoor' campaign, which garnered six nominations. Their advertising approach is further underscored by two nominations for Vodafone Idea's 'Vi Human Network Testing Network'.
VML India Mumbai secured four One Show 2024 finalist nominations for The Times of India's '#UnplasticIndia'. Other Indian finalists include Brand David Mumbai with two nods for Colgate Palmolive India's "The Sweet Truth" and one each for BBDO India Mumbai's 'Ralco No Pressure Delivery' for Ralson India and DDB Mudra Group Mumbai's 'Words Of Pride' for Disney Star.
This year's global jury, comprising industry professionals, selected a total of 1,794 finalists from 50 countries. FCB New York leads globally with 50 finalists, notably earning 45 nominations for 'Dreamcaster' on behalf of AB InBev, Michelob ULTRA, making it the entry with the most finalist selections.
The One Show 2024 awards ceremony, set for May 17, 2024, at Cipriani Wall Street in New York during Creative Week, will celebrate and announce winners of Gold, Silver or Bronze Pencils or Merits, honouring outstanding creativity and innovation.
