Articles for Digital

Viacom18's Anshul Ailawadi On Stepping Into The World Of NFTs

This initiative will mark the extension of the FullyFaltoo franchise that went on from being a show on MTV and a brand solutions studio, to now an NFT marketplace, that will launch its diverse range of digital collectables

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Prime Video Channels, hayu Partner To Offer World-Renowned Reality TV Shows

With Prime Video Channels, members get friction-free and convenient access to a wide range of premium content from multiple video streaming services all available at a single destinatioN

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Legends League Cricket Reaches More Than 703 Million Fans Across The Globe

The first season of LLC had 54 former cricketers from India, Pakistan, Sri Lanka, Australia, England, among other cricket nations divided into 3 Teams representing India, Asia and Rest of the World.

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Transmedia Storytelling

Is it essential for brands to modify the content for each social media platform?

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Addressing Ecommerce Challenges In 2022

Weak distribution network in Tier 2 and Tier 3 cities, preference for cash on delivery, the emergence of new platforms, etc. remain some key challenges for the sector

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Budget 2022 Impact Analysis- All Things Digital

Taurani talks of how the budget's focus on 'digital' will play out for the overall benefit in a big way

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Retailers Are The Biggest Competition For Ecomm: Prabhkiran Singh, Bewakoof.com

Newer businesses models are expected to crop up and disrupt the online commerce ecosystem further

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Retailers In The Metaverse

This vision of Zuckerberg which involves interoperable experiences is going to create new opportunities for retailers to innovate and grow

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