Prime Video Channels, hayu Partner To Offer World-Renowned Reality TV Shows

Amazon Prime Video is offering an extensive array of the most popular international reality shows for its viewers with hayu, the all-reality TV, ad-free Subscription Video-On-Demand (SVOD) streaming service from NBCUniversal. Available on Prime Video Channels as an add-on subscription, hayu gives Prime members in India access to thousands of reality TV titles in English, all available to watch on the same day as U.S. telecast.

A subscription-based streaming service owned by NBCUniversal, hayu offers extensive choice, with a wide variety of unscripted subgenres available in English language and a selection of programming with Hindi subtitles, including home and design, dating, cooking, fashion, and true crime. hayu offers top reality TV content like Keeping Up With the Kardashians and its spin-offs along with many others, including The Real Housewives, Vanderpump Rules, Below Deck, Top Chef and Family Karma. Subscribers don’t have to worry about spoilers as the vast majority of U.S. shows are available on hayu the same day as their U.S. broadcast. Prime members in India can now subscribe to hayu through Prime Video Channels at an introductory price of Rs. 999/year.

“Since its launch in India last year, Prime Video Channels has received a tremendous response from Prime Members who are delighted with the convenient access to a wide library of content, from multiple streaming services,” said Chaitanya Divan, head of Prime Video Channels & Sports, Amazon Prime Video India. “Continuing with our philosophy of working with like-minded partners who are equally invested in super-serving customers and offering them quality, consistent entertainment experience, we are excited to collaborate with hayu. hayu offers some of the most popular unscripted shows to audiences globally and their arrival on Channels in India parallels the growing consumer interest in unscripted content on our service. We are certain that our consumers will love viewing their premier reality shows.”

“We are thrilled to make hayu accessible to Indian super fans,” commented Hendrik McDermott, Managing Director, NBCUniversal Direct-To-Consumer – Global. “Already the premier destination for must-watch content in 29 markets globally, we are delighted to continue our collaboration with Prime Video Channels, by adding another partnership as part of our ongoing, successful expansion strategy.”