Bigger brands are leveraging such platforms to acquire new customers via performance marketing channels, and then running brand recall campaigns for such users only, helping them to keep the user engaged with their products & services, and hence such users have higher LTAV along with brand loyalty
Read More
Brands are working on finding ways to add value to the customer experience and can increase the frequency with which organisations generate valuable engagements
Read More
This partnership will seek to strengthen MPL’s existing anti-fraud capabilities using SHIELD’s real-time risk intelligence capabilities for the platform's 90 million active gamers worldwide
Read More
The report also stated that the top five categories accounted for 39 percent of total advertising volume in IPL 15, compared to 36 percent in IPL 14
Read More
The company has filed a cease and desist notice against the CEO of an influencer marketing company allegedly involved in the smear campaign
Read More
The partnership will be leveraged to support enterprise and strategic advertisers in Southeast Asia, Middle East, and Africa
Read More.jpg)
At the intersection of storytelling and technology, videos as knowledge marketing tools are gaining popularity to bring authentic advice to aid decision making
Read More
Asia is on a slow trajectory to meet its sustainability targets, but if we commit to being transparent and having high levels of disclosure and mutual trust with our stakeholders, we can still be optimistic about our collective future
Read More
