IPL 15 Witnessed 11 Percent Rise In Ad Volume: TAM report
The report also stated that the number of categories, advertisers, and brands dropped by 21 percent, 13 percent and 21 percent respectively, in IPL 15 as compared to IPL 14. There were over 70 categories, 110 advertisers and 180 brands in IPL 15.
Although there were 4 categories among the top five that were common in both IPL 15 and IPL 14. Ecom-Gaming topped in IPL 15, while it ranked second in IPL 14. Whereas Ecom-Education which was on top in IPL 14 slid down to fourth place in IPL 15. During IPL 15, the top five categories accounted for 39 percent of total ad volume, compared to 36 percent in IPL 14.
During IPL 15, the top five sponsors contributed 24 percent of ad volume, while the top five in IPL 14 contributed 20 percent. Sporta Technologies, Think & Learn and FX Mart were among the top five advertisers that were common between IPL 15 and IPL 14.
Dream11.com was the top advertised brand during both IPL 15 and IPL 14. The top five brands contributed a 21 percent share of ad volumes in IPL 15, while the top five brands of IPL 14 contributed an 18 percent share. Tata Neu App, Kamla Pasand Silver Coated Elaichi, Cred, and Meesho App were among the top five brands.
Among the new categories, this year’s match witnessed over 20 new categories compared to IPL 14, and there were 40 categories that did not feature in IPL 15 compared to IPL 14. Among the new categories, Ecom-Auto Rental Services topped the list followed by Shaving System/Razor.
The report also mentioned that 10 to 20-sec ads, followed by 21 to 40-sec ads, were preferred the most during commercial breaks.
