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Bringing Hogwarts charm to your everyday look, Lenskart partnered with Warner Bros Discovery Global Consumer Products to release an exclusive Harry Potter-inspired eyewear collection as a tribute to fans
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This blend of traditional, digital and on-ground strategies keeps us connected with our diverse consumer base and ensures our brand remains relevant, says Tiku
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Sources indicate that three major business houses based in Mumbai, Kolkata and Ahmedabad are in the running, with the frontrunner being the one that also owns a music company
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The footwear brand also plans to roll out an integrated marketing campaign highlighting its extensive product portfolio with Dhawan
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Personalised fragrances are proving to be a unique way for brands to stand out in a crowded marketplace by developing stronger emotional connections with consumers, writes Rupal Shabnam Tyagi
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Leading the Consumer and Commercial Bank, he will report to Rohit Bhasin
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Godrej Consumer Products (GCPL) reached Rs 330.82 crore in Q1FY25, up from Rs 320.39 crore in Q1FY24 in advertising and publicity expenses
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The OOH campaign, 'Time To Turn The Tables Around' features inverted player visuals challenging cricket's dominance and celebrating table tennis' growth
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