Varun Dhawan Joins Walkaroo As Brand Ambassador

Walkaroo signed Bollywood actor Varun Dhawan as its brand ambassador and plans to roll out an integrated marketing campaign highlighting its extensive product portfolio. 

The inclusion of Dhawan as a brand ambassador strengthens Walkaroo’s brand presence and resonates with younger, fashion-forward consumers nationwide, according to the company.

“We are very happy to have Varun Dhawan join us in our commitment towards promoting a healthier and active lifestyle through walking. His youthful energy and stylish persona resonate perfectly with our brand image. Varun’s strong appeal among the younger generation and his ability to connect with a diverse audience will enable us to broader our reach and achieve new milestones,” said V Noushad, Managing Director, Walkaroo International. 

On the appointment, actor Varun Dhawan said, “This brand resonates with individuals across all age groups and is a renowned household name. With its campaign, ‘Walk, Walk, Walk; Walk with Walkaroo’, the brand encourages people to adopt walking as a simple remedy to stay active and healthy."

In FY2023-24, Walkaroo recorded a turnover of Rs 2,140 crore. The company operates through a network of 700 dealers and has over one lakh retail outlets across the country.