Articles for Brand Stories

Expecting 100% Rise In Sales In Next 2 Years: Sukanta Das, Firefox Bikes

With the pandemic fuelling demand in the bike segment, Firefox will continue to focus on product development and investment in a D2C digital architecture in the coming times

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Tejas Apte Set To Replace Gaurav Jeet Singh at Unilever as GM Media, South Asia

Apte has been associated with Unilever for over a decade.

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Consumption Of Mass Media Unruffled

Cycle Pure Agarbathi prioritises consumer preferences and stands for delivering quality puja products by tapping them through a multi-channel approach

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Easemytrip Signs Vijay Raaz & Varun Sharma As Ambassadors

This is the first time EaseMyTrip has appointed brand ambassadors since its inception

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Amit Tiwari Moves To TCS As Global Head Marketing Demand Center

Prior to this, Tiwari was the Vice President-Marketing at Havells India for over 4 years

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Britannia Calls For Media Review

The account is currently with GroupM’s Essence that has been managing the brand for over eight years now

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P&G Health Commemorates Iron Deficiency Day With A Guinness World Records Achievement

Records the largest number of videos of people saying the same sentence uploaded to Facebook in one hour to raise awareness on Iron Deficiency Anaemia

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McDonald’s Marks 25 Years In India, Launches #25ActsofHappy Campaign

The brand is also revamping its Happy Meal across the West and South sections in India as part of this campaign

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