Amit Tiwari Moves To TCS As Global Head Marketing Demand Center

Amit Tiwari has joined Tata Consultancy Services (TCS), the IT services behemoth, as the Global Head Marketing Demand Center. In his new role, Tiwari is expected to have an Integrated Marketing approach to develop demand generation and creation strategy for sourced and influence pipeline with a clear matrix to measure and grow TCS’s global business. Tiwari updated his LinkedIn profile and wrote about his new job and role.

Prior to TCS, Tiwari was working as Vice President Marketing at Havells India where he served a stint of over four years. Tiwari, with his understanding of business and digital, made a huge difference to the Havells portfolio of brands and made a huge business contribution.

Tiwari is a business and digital maven who has a 360-degree view of business and marketing and someone whose credo has been that "Business is Marketing". Before Havells, he spent close to a decade at Philips India where he was Director Marketing Brand, Communication and Digital.

Tiwari is a prolific speaker at almost all industry forums and writes frequently. He has been awarded multiple times in the business and also in the marketing domain. He is a Management Graduate from the Indian School of Business ( ISB) and has a Post Graduate Diploma in Management for Senior Executives.

Tiwari could not be reached out at the time of filing this report.