Yes Bank's CMO Jasneet Bachal Steps Down

Jasneet Bachal, the Chief Marketing Officer at Yes Bank has reportedly moved on from her role. Her exit is expected by the end of this month, while her next move remains under the wraps. 

At Yes Bank, Jasneet drove its Brand, Marketing and Corporate communication strategy. She is a seasoned marketing professional with over 25 years of diverse experience in marketing strategy and developing customer solutions, leveraging marketing technology & data analytics for different market segments. Her varied experience across the BFSI industry right from leading Marketing for Kotak Life Insurance to Marketing at Kotak Mahindra Bank and broadcast space at CNBC TV18 and MTV have helped her successfully build brand narratives that resonate with customers across sectors and segments.