PivotRoots Secures CoinDCX’s Digital Marketing Mandate

CoinDCX has awarded its end-to-end digital brand and performance marketing mandate to PivotRoots. Following a competitive multi-agency pitch, the mandate will be managed by PivotRoots’ Mumbai office. As part of this collaboration, PivotRoots will drive CoinDCX’s mission to expand the crypto category in India, establish a strong brand identity and enhance user acquisition and retention strategies.

“CoinDCX is thrilled to collaborate with PivotRoots to drive growth across our key markets in India and the Middle East. We were deeply impressed by PivotRoots' integrated approach and strategic expertise,” said Prashant Verma, Chief Growth and Marketing Officer at CoinDCX. “We’re confident that this partnership will elevate our brand presence, foster stronger engagement with our audience, and unlock crypto adoption in India and the MENA region.”

CoinDCX, striving to establish itself as the premier global crypto trading platform has strengthened its international footprint through the acquisition of BitOasis, the leading virtual assets trading platform in the MENA region. The move positions CoinDCX to amplify its brand presence, expand its user base and further solidify India’s standing in the global cryptocurrency landscape.

Shibu Shivanandan, CEO of PivotRoots also shared his enthusiasm for the partnership, “Despite regulatory challenges, India’s crypto market is thriving. With our proven expertise in data-driven digital strategy, we’re excited to join CoinDCX in their journey to make crypto accessible and mainstream in India and beyond.” Shibu added, “Our first campaign with CoinDCX marks an exciting beginning, where we’re focused on creating genuine connections with India’s crypto-curious audience. By leveraging strategic insights and creative touchpoints, we aim to position CoinDCX as the go-to platform in the evolving crypto landscape.”