ASCI Academy Brings Hindi E-learning Courses For Advertisers & Influencers

The ASCI Academy has introduced Hindi versions of its two flagship e-learning courses - The ASCI Guide to Responsible Advertising and The Responsible Influencing Playbook.

First released in English in April 2024, these courses are designed to equip advertisers, marketers, influencers and professionals with the tools to create trustworthy brands that comply with advertising regulations. Recognising the volume of advertisements and influencer content crafted in Hindi or aimed at Hindi-speaking audiences, this initiative seeks to expand access to industry-relevant training. The goal is to empower professionals to develop campaigns and endorsements that resonate with their audiences while meeting regulatory standards.

Manisha Kapoor, CEO and secretary general of ASCI, said, “The growing scrutiny on advertisements and endorsements reflects the need to safeguard consumer interest. Many violations, even though unintentional, arise from a lack of awareness, which is why these courses become important. They equip participants to stay compliant, connect with their audiences, and build trustworthy brands.  The Hindi courses are a positive step toward training for professionals and influencers who prefer to learn in Hindi.”

As regulatory standards grow increasingly stringent, the ASCI Academy’s courses offer practical tools to help professionals navigate these evolving expectations. The ASCI Guide to Responsible Advertising equips advertisers, agencies, and marketers with the knowledge to align their campaigns with ASCI’s self-regulatory framework, ensuring compliance with advertising codes, avoiding misleading claims and balancing creativity with accountability. With a focus on real-world scenarios and actionable insights, the course enhances participants’ ability to prevent errors and safeguard their brand's reputation.

Similarly, The Responsible Influencing Playbook is tailored for influencers and professionals operating within the influencer marketing landscape. The course covers key aspects such as disclosure norms, authenticity in endorsements and adherence to legal and platform-specific standards. Delivered through short, interactive modules, it ensures an engaging learning experience. Participants earn certifications upon completion, boosting their professional credentials and reinforcing their commitment to responsible practices.

Since its launch, the ASCI Academy has partnered with over 80 organisations including businesses, industry bodies and academic institutions to promote ethical and progressive advertising. The English versions of these courses have already drawn interest from major organisations like HUL, Mondelez, Himalaya Wellness, Whistling Woods International, Xavier Institute of Communications, SVKM’s Usha Pravin Gandhi College and Publicis Group. The introduction of Hindi versions aims to broaden this impact, fostering a culture of responsibility and trust among a wider range of stakeholders.