This report also takes into consideration - sponsorship spends, celebrity endorsement and media spends on sports properties
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The highest growth has been recorded by news channels (25%), followed by GEC (21%)
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On the occasion of World Earth Day today, brands are doing their bit to inspire positive change
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Here's a quick look at the new hirings, promotions and people movements in the past week
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Every brand has recognised the importance of a vernacular marketing approach, deploying region and language-specific social media campaigns, pages, and ambassadors
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The most successful marketeers choose an ideal mix of both the traditional and the new worlds
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Here's a quick look at the new hirings, promotions and people movements in the past week
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The growth of this sector has been accelerated with innovation and new and engaging methods that define how brands interact with their target audience
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