Articles for Allied Sectors

Changing Trends In EdTech Marketing

With the pandemic firmly establishing the trend of blended learning, this decade is looking like the decade of EdTech in India

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AI Transforming The Digital Marketing Landscape

Artificial Intelligence is using and programming machines to respond innovatively and creatively to customer requirements

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Marketing Initiatives To Drive Customer Awareness

Organizations that truly care for all stakeholders, offer hope and empathy to customers and have strong digital offerings will stay, says Subharwal

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Hires & Promotions: Nykaa Fashion, Mamaearth, AWS

Quick look at new hirings, promotions and people movements this week

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Responsible Advertising During Times Of National Crisis

Brands must acknowledge a crisis and constantly reflect upon positive values that would keep consumers wanting to engage more with the brand

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Machine Learning & AI: The Boosters For The Laptop Industry In India

The pandemic catalysed the cohesive collaboration of AI and ML in laptops and has been helping the laptop industry to cater to the customers better

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Social Intelligence Enabling Startup Revolution

Digital platforms help organizations to rapidly collect and curate social data that can be sent in real-time to the right people.

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Blockchain: The Remedy To Boost The Indian Economy

A digital record system, involving a distributed ledger with online records – timestamped and protected with cryptography can achieve a great deal of efficiency in the process without essentially compromising with the security of the system

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