Audio OTT has emerged as an important player, changing the entire landscape of the Indian recorded music industry
Read More
Marketers believe that certain rules and guidelines are always good for any industry/sector to grow and flourish
Read More
The growing diaspora and e-commerce distribution model fuels the need for new products
Read More
90% of CMOs will have marketing automation tools by the end of 2021, reveals the report
Read More
If data is the new oil, then modern marketers should be actively using this currency to make their marketing efforts more effective, believes Lloyd Mathias, Business Strategist and former Marketing Head of HP Asia Pacific
Read More
Karan Taurani, VP- Research Analyst (Media & Consumer Discretionary) Elara Securities shares his views on Amazon and MGM's merger agreement
Read More
The real financial value behind this deal is the treasure trove of IP in the deep catalog that Amazon plans to reimagine and develop together with MGM’s team
Read More
A year post the exit of Bytedance’s viral TikTok app, here is how homegrown apps have risen to prominence
Read More
