Articles for Allied Sectors

QYOU Media Acquires Chtrbox In India

Both companies to leverage massive growth in the creator economy through brand integrations and social commerce

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Hires & Promotions: Zenith, Xaxis, Zee5, DDB

Quick look at new hirings, promotions and people movements this week

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Women Entrepreneurs Bring In The Voices

There are many factors that play out as impediments for women to actualize their ambitions of founding their own enterprise

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How To Win Big In F&B Sector Amongst Pandemic

What is required for F&B is to be nimble, resilient, delivery friendly and communicate well with their customers

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Rise Of The D2C Women Led Brands In India

Nature of the current economic climate has thrown traditional retail out of the driver’s seat and put D2C brands in charge

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Brand Campaigns' Approach For Inclusivity

Consumers no longer wish to simply know what you sell; they wish to know who you are and what you stand for

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Hires & Promotions: SBI, Merilytics, SonyLIV

Quick look at new hirings, promotions and people movements this week

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Personalisation: The Future Of Insurance Marketing

Pandemic has pushed digital adoption in common masses, this brings lots of opportunities for insurance companies in the form of personalisation

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