Articles for Allied Sectors

Hires & Promotions: Dentsu, Yes Bank, Benetton, VMLY&R

Quick look at new hirings, promotions and people movements this week

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Brand Loyalty Is Feudal For Marketers: Santosh Desai, Future Brands

Desai believes that brand loyalty is a very passive and dangerous idea as it places responsibility on the consumers rather than the marketers

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Hires & Promotions: IBF, Clovia, Ola, Clubhouse

Quick look at new hirings, promotions and people movements this week

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Netflix To Invest In First Live Action Post-Production Facility

The facility will be operational by June 2022 and will have 40 offline editing rooms designed for showrunners, directors, editors and sound designers to create their best work

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How Pandemic Is Affecting Online Sale Of Lingerie?

With the arrival of the wedding and anniversary season the online purchase of lingerie witnessed a great boom

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Zee5 Takes The 'Entertainment Inclusion' Line

'Radhe: Your Most Wanted Bhai' and 'Friends: The Reunion' are tentpoles in the year so far that have helped us unearth everchanging content consumption preferences, says Manish Kalra, Chief Business Officer, Zee5

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ZEE5's Avi Kumar Quits, Takes Up Join Ventures As CMO

Kumar will take over as CMO immediately and will be responsible for the growth and marketing of Join Ventures and its portfolio of companies globally

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98% Indian CIOs Report Expanded Responsibilities During Pandemic: Survey

Adobe conducted this survey in association with Advanis between February 18 and March 4, 2021 – the research captures insights from CIOs from India, U.S., UK, France, Germany, Australia and Singapore, based in firms from various industries and with at least 100 employees

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