Articles for Allied Sectors

Invesco's Taking Revenge For Rejecting Reliance's Deal: Punit Goenka

Goenka also claimed that Invesco is not acting in the interest of ZEE and the public shareholders at large by opposing the ZEE-Sony merger

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Account Wins: Pitchfork Partners, The Mavericks, Concept PR, #ARM Worldwide

Quick look at new account wins/retainers this week

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Nykaa Acquires Skincare Brand Dot & Key

Addition of the D2C brand to grow Nykaa'skincare category

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The Risk Of Celebrity Endorsement

The author talks about the recent Aryan Khan controversy and suggests brands first assess the impact of the scandal surrounding the celebrity brand ambassador

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Bombay HC Orders Zee To Consider Invesco's EGM Demand

Zee has filed the petition in Bombay High Court opposing the call for an Extraordinary General Meeting made by its shareholders Invesco and OFI

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Time Spent On Short-Videos Is Growing At 57%: RedSeer

Short-form videos account for 9% of overall content consumption, consume 7% of the total time but receives less than 1% of ad money

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Hires & Promotions: Wunderman Thompson, Unacademy, OnePlus, Tribeca, OnMobile

Quick look at new hirings, promotions and people movements this week

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LIC Undecided On ZEE-Sony Merger

LIC holds 4.89% stakes in Zee Entertainment Enterprises Limited

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