As these cities continue to evolve and grow, the importance of targeted, localised marketing will only become more pronounced, making it a critical component of any brand’s strategy, says Salot
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Quick look at the new hirings and promotions this week
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Quick look at the senior-level movements this week
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Earlier this year, the Supreme Court sharply rebuked consumer goods company Patanjali for its misleading ads, eventually leading the top court to mandate a self-declaration certificate by advertisers before releasing their ads
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A well-crafted personal brand can increase visibility, credibility and influence, eventually benefiting the individual and their organisation, says Darpan
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The insights will give marketers hacks on social media, content and commerce and also what lingo to use
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Quick look at the new hirings and promotions this week
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The acquisition unites Lions and Effie under Ascential umbrella, promising enhanced insights and educational initiatives to drive creative marketing effectiveness worldwide
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