Articles for Ad Infinitum

Pradeep Guha: A Man Who Would Get Things Done, And How!

PG always knew the importance of industry relationships and the ecosystem, writes Srinivasan K Swamy, Chairman, R K SWAMY HANSA Group

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Uday Zokarkar's Tribute to Pradeep Guha

He could surprise you anytime with his positive action, remembers Uday Zokarkar, Founder Director, Mantra Media

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OTT & Web-series: The New Form Of Advertising

With the right set of metrics, the impact of OTT is likely to be measured, often leading to a competitive advantage in adspace which will open the road to more innovation

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Hires & Promotions: Elephant Design, Starcom, Shiprocket

Here is a quick look at new hirings, promotions & people movements this week

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Kurkure & Lay's Kick Off Their Festive Season Campaign, Features Akshay Kumar & Ranbir Kapoor As Brand Ambassadors

Announce a special initiative with Airtel to offer up to 2GB of free data for a super digital experience

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Full Circle Shorts Celebrates Friendship In An Initiative With ADK Fortune

True friends are always together in spirit, cheers Raabta, a short film directed by Gautam Vaze.

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Don’t Confuse Trolls With Customers- #WhyBoycottTanishq

My only questions here remains- didn’t the makers expect such a reaction?

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