Articles for Latest News

Leo Burnett’s Latest Campaign For Skechers D’Lites Will Get You Grooving

Featuring Ananya Pandey, the campaign launches the new Skechers D’Lites collection

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Clarks Streamlines Omnichannel Strategy With Fynd

Fynd has announced a partnership with Clarks, to power their omnichannel strategy and boost sales

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Old People Roped In For Ads: A Quiet Way Of Winning Trust Over A Brand?

When we came up with the idea about 'Annapoorna paati'; for the recent ad for Annapoorna,

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The Marketing Industry’s Problem With The Indian Festive Season – How Digital Word-Of-Mouth Offers A Solution

Over the course of October, November, and December, India plays host to a cavalcade of the year’s biggest festivals.

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Advocacy Marketing Is The New Buzzword

A savvy person would read the writing on the wall. The shift from influencers to advocates is already taking place. But, at its very essence, advocacy marketing is not new or even just a buzzword.

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World Class

India has what many nations simply cannot have. In creating the world-class mindset, the one critical requirement is to build aspiration and humility at the same time.

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Kotak Mahindra Bank Brings The Stadium Feeling To Every Fan’s Smartphone, With Their Campaign

Kotak Mahindra Bank gave the audience a chance to show their #TeamLove and flaunt their support in a unique manner.

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Platform-First Startup ‘Wondrlab’ Announces Launch

Wondrlab was born to serve a singular ambition – to help clients win in the new marketing landscape.

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PhonePe’s New Campaign With Aamir Khan And Alia Bhatt Encourages Everyone To Switch To Digital Payments

PhonePe has announced its new campaign ‘Karte Ja. Badhte Ja.’ featuring its brand ambassadors Aamir Khan and Alia Bhatt,.conceptualised and created by Leo Burnett India

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Twitter Launches ArtHouse To Empower Brands To Create Engaging Twitter-First Content

In India, the ArtHouse team will partner with local agencies and brands to collaborate with influencers and artists to unlock their creative capabilities and tie them with the brand’s messaging and goals.

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