NYX Marcom Awards Recognizes AAIBA With Its Grand Jury Award

NYX Marcom Awards recognizes AAIBA with its Grand Jury award. The brand wins the award under the Design and Print Category for its work for the Isuzu X Food Festival. The award saw over 38,000 entries from 102+ countries and the entries were judged by over 180 international judges and experts in various domains. 

The NYX Awards celebrates ideas that shine even in the darkest of nights. The premier creative awards in the industry honor the best marketing, communications and video concepts. AAIBA scores between 85 and 100 points category thereby becoming the Grand Jury award Winner among other entrants. 

“It is a very proud moment and heartening feeling to have won the Grand Jury recognition at the prestigious NYX Marcom Awards. For the Isuzu X Food Festival, our objective was to design a campaign that brings local hidden flavours and rare delicacy from different regions under one roof. The idea was to take the guests on a one-of-a-kind food adventure. The project was creatively challenging and satisfying at the same time. I am inspired by a lot of natural elements and each of our work at AAIBA takes inspiration from them. The colors and flavors of foods were equally inspiring and the outcome has been unique. We thank the jury and the organizers for bestowing us with this award,” expressed the Founder of AAIBA, Saurabh Chandekar. 

AAIBA designed a campaign for the festival bringing local flavours and delicacy from different regions under one roof, taking guests on a food adventure. As a visual language, the illustrated versions of food were derived so as to create interest in the food. The colors and style of the illustrations were designed to take the audience closer to the regional culture. The entire illustrated campaign was conceived as a mood setter to for the Isuzu X Food Festival.