OMG Will Handle Media Mandate For Electrolux

Electrolux appoints Omnicom Media Group as its media agency of record in APAC and MEA. The appointment sees OMG take on the complete media duties for all of Electrolux’s brands In response, OMG has created a bespoke integrated unit that draws talent, tools and technology from the OMG network, to service the business across more than 18 markets in APAC and MEA. 

“We’re excited to embark on this new chapter with OMG and I’m confident that their strategic capabilities, best-in-class tools and data-led approach will help Electrolux continue growing our brand proposition, optimizing our marketing investments and delivering innovative and meaningful experiences to our customers and the markets we operate in,” said the Director, Digital Marketing & Ecommerce, APAC and MEA, Kevin Levine.

“At OMG, we have always placed the business interests of our clients at the centre of what we do, and with Electrolux, we have created a connected and integrated solution that enables a regional vision for media while maintaining local relevance and execution,” said Tony Harradine, CEO, OMG APAC. “We’re thrilled with the opportunity to partner Electrolux and we look forward in helping them accelerate their growth agenda and vision in APAC and MEA,” he added.

The regional business will be serviced out of OMG’s Singapore office, working with local teams.