Articles for Latest News

JK Super Cement Thanks Doctors This Diwali Through A Film; #YehPuccaHai – THANK YOU DOCTORS

This campaign is a continuation of JK Super Cement’s efforts in acknowledging the front line warriors of COVID 19.

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Ipsos India Launches Utsavnama – A Month Long Festival Tracker

Utsavnama, a month-long festival tracker which digs deeper into the consumer psyche using interactive activities in a community panel to unravel consumer attitudes, motivations, behavior and the priorities

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Akshay Kumar Joins CarDekho Gaadi TV Campaign As Brand Ambassador

Launches new TVC showing the easiest way to sell used car for best price

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Data-Driven Ayurveda - How New-Age Tech Is Transforming Traditional Ayurveda To Create Holistic Experiences

Traditional methods have been rejigged time and again for the contemporary population, and now technology has intertwined itself with Ayurveda to create holistic beauty regimes.

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Experience India’s #IconInTheSky, The World Towers, Through The Lens Of Dabboo Ratnani, In An All-New Campaign

The World Towers by Lodha Group has become an architectural marvel, completely transforming Mumbai’s skyline. Conceived by global legends and crafted by the masters,

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Not Just For Kicks, Sneaker Culture & Lessons For Marketers

Two days before the launch you will see a little home page banner announcing the launch and that’s it. Of course it helps that the shoe in question is from the cult Yeezy range and really sells itself out before Launch.

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The Lack Of Women In The Position Of Power In The Corporate World

According to Catalyst, the percentage of women in senior management roles globally grew to 29% in 2019. Though this is the highest number ever recorded, it still needs improvement.

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What The Female Entrepreneurial Mindset Brings Into The Startup Ecosystem

India has a total of 58.5 Million entrepreneurs and 8.05 million of those are women entrepreneurs, which adds only 14% of women entrepreneurs in the Indian business setting.

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Real Estate Reinvention: Will 2020 Be A Watershed Year?

With workers now springing back, lower interest rates & rationalisation in terms of pricing, we are witnessing a surge in demand and shall continue to see so.

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Birla White Launches A Brand Film #DeewaronKiSuno In Support Of The Painter Community In India This Festive Season

This campaign highlights stories from the perspective of all the different things that the white walls in every house have encountered during the pandemic.

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