Articles for Latest News

Livpure Launches 'Smart RO Purifier' Under Its Digital Campaign- ‘Water Saviours’

The campaign intends to address water scarcity by introducing efficient and sustainable water purifiers

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OPPO Appoints Damyant Singh Khanoria As CMO

This appointment aims to strengthen the brand’s efforts in implementing a robust marketing

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The Beauty Industry In COVID- Business World

With the pandemic showing no signs of slowing down, the trends offer a product launch blueprint for beauty brands- hoping to thrive despite the external restrictions of slow or non-existent in-store sales and a decrease in makeup purchases; another blow to the already-struggling category

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Why Celebrity Influencers Are Giving Way To New Generation Micro-Influencers?

Social media influencer marketing is less than a decade old and it’s evolving at a breakneck pace. In earlier times, influencer marketing was seen as something of an online offshoot of celebrity endorsements

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NTT Appoints Abhijit Dubey As Global CEO

Abhijit will join NTT in early February and formally step into his new role on 1 April 2021. He will be based at NTT's headquarters in London

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ABP Network Revamps Brand Identity; Represents 'Fearless News'

Conceptualised by Saffron Brand Consultants, the new logo is to better capture the passion and purpose of the network

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The Growing Trend Of Customized Gifting In India

The pandemic has acted as a further catalyst, thereby making all businesses embrace the digital way - either partly or completely. Digital shops or eCommerce have become the one-stop solution for people to purchase anything and get it delivered right at their doorstep

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Populous Developing Economies Continue To Attract Investors Even Though Gaps Prevail: Study

Fletcher and Mastercard provides in-depth look at technology adoption and the state of digital trust in the region

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Classplus Signs Sourav Ganguly As Its Brand Ambassador

To kick off the association, Classplus launches a nationwide cross-platform campaign featuring Sourav Ganguly

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Open Mic & Standup Comedy Events Back In The Saddle

Owing to the pandemic, open mic theatres, comedy clubs and studios experienced a vacuum. But, the post-lockdown era promises the artists & audiences fun-filled times again

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