Articles for Latest News

Reliance Jio Likely To Make Its Market Debut In 2025: Report

The company is worth more than $100 billion, the report adds

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Vaishali Kasture Joins Microsoft As SMC Head For India & South Asia

Kasture follows in the footsteps of her predecessor at AWS, Puneet Chandok, who assumed the role of Microsoft India and South Asia head in September last year

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Sandeep Dutta Takes Charge As AWS India & South Asia President

Dutta, formerly the business lead at Accenture India, brings over two decades of experience in IT services

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Zydus Wellness To Take Over Naturell India

The transaction is proposed to be funded by cash. It is expected to be EPS accretive for Zydus Wellness from the very next year post-acquisition

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A. O. Smith Completes Pureit's Acquisition

Pureit operates in India, Bangladesh, Sri Lanka, Vietnam, and Mexico

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Festive Marketing For Brands: Connecting Through Culture

The beauty of these celebrations is that they invite everyone to join in a shared community and culture with ease. And bigger brands certainly know how to capitalise on this, writes Gulati

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Spice Money Unveils Festive Campaign To Empower Rural Adhikaris
Spice Money Unveils Festive Campaign To Empower Rural Adhikaris

Spice Money’s vision of accessible and secure digital transactions, aligned with NPCI Bharat BillPay, the campaign focuses on educating and engaging rural communities

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Festive FOMO: Psychology Behind Balancing Urgency With Value
Festive FOMO: Psychology Behind Balancing Urgency With Value

Non-metro shoppers drive 85 per cent of festive sales as brands pivot from traditional flash sales to AI-powered personalisation. Premium segment growth and sustainability concerns force brands to rethink traditional festive marketing playbook, reveals industry experts

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Hires & Promotions: Dabur, Netflix

Quick look at the new hirings this week

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Flipkart, Amazon Savour Ad Dollars; Google, Meta Under Threat?

These tech and ecommerce leaders collectively reported over Rs 60,000 crore in ad revenue for the financial year 2023-24—a solid 9 per cent jump from the previous year, according to Registrar of Companies filings

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