Articles for Latest News

ALTBalaji Acquires 17.5% Stake In Celebrity Engagement Platform, Tring

ALTBalaji will be entitled to appoint one board member to represent them on the board of B. D. Inno Ventures Pvt. Ltd. (the parent company of Tring).

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Rebel Foods Entrusts DCMN With Sweet Truth Performance TV Campaign

Sweet Truth is the fourth brand from the Rebel Foods ecosystem that DCMN is onboarding. The two companies are already working together to grow the Behrouz Biryani, OvenStory and Faasos brands.

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Havas Group India Unveils Results Of Meaningful Brands® 2020 Study: COVID Edition

India identified as one of the most optimistic countries in APAC, with 53.3% consumers showing overwhelming optimism towards country’s economic growth

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PUMA And Mumbai City FC Sign Long-Term Strategic Partnership

PUMA and Mumbai City FC sign long-term strategic partnership

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PUMA And Mumbai City FC Sign Long-Term Strategic Partnership

PUMA will become the Official Kit Partner of the Club, starting the 2020-21 football season.

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Aisle Unveils 'Rooms' - A Way For Singles To Interact-Before-Matching Through Live Streaming

Individuals can interact-before-matching by hosting a Room and beginning a 5 Minute audio conversation with other platform users.

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CarDekho Gaadi Launches New Campaign – Karo India Forward, Karo Gaadi Forward

Onboards Rahul Dravid and Mahesh Babu as Brand Ambassadors

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Rapido Collaborates With TVF’s The Screen Patti For Its All New Sketch ‘When You Can’t Say No’

Rapido, has collaborated with The Viral Fever's The Screen Patti (TSP) to promote TSP’s newly launched sketch ‘When You Can’t Say No’, that talks about people who can’t say ‘No’ even to the most trivial of requests made to them.

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43% Of Brands And Marketers In Asia- Pacific Are Still Finding Ways To Measure And Optimize Business: GfK Survey

COVID-19 has presented marketers with challenges such as reduced budgets, evolving marketing mix, changing priorities and measuring marketing ROI. Since the pandemic outbreak, 73% have reduced their marketing budgets. Of the 61% indicating a shift in KPIs and how they measure it.

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JOHNSON’S® Baby Brings The New Cottontouch® In India

Conceptualized by DDB Mudra Group, the TVC is a cluster of sequences where a mum bonds with her baby by using the new Cottontouch® range

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