Articles for Latest News

Skechers India Launches “Go Like Never Before” Campaign With Its First India Brand Ambassador Siddhant Chaturvedi

The film inspires everyone to take up the fitness challenge against themselves and push one’s own boundaries.

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Wunderman Thompson South Asia Partners With Kingfisher For Their ‘Ghar Pe Kingfisher’ Series

The campaign aims to tap the larger opportunity in the space of ‘At-Home’ Consumption.

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Mullen Lintas And INS Create A New Campaign 'Rupaiyyah Hai Pahiya' To Jumpstart The Economic Activity In The Country

Conceived by Mullen Lintas, ‘Rupaiyyah Hai Pahiya’ (Wheels of the Economy) is an initiative to encourage consumers to start spending and to create liquidity in the market, and help boost the country’s economy. The message will be amplified on the back of the extensive network provided by Indian Newspaper Society (INS).

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CarDekho Launches New Campaign “The Everyday Hero”

Conceptualised and created by Leo Burnett India, the film captures the relevance and reliability of a safe commute with a heart-warming story depicting a retired doctor who decides to resume his duty against the wishes of his family

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To Collaborate & Co-Create, The Roaring Mantra For Brands In 2020

From the very beginning, brands have somehow organically found each other to collaborate with – From joint CSR ventures, to collaborative awareness campaigns, so many brands have leveraged teamwork for the greater good.

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Mi India Launches A New TVC For Redmi Note 9 Pro Max

The 60-second digital edit features a visually rich maximalist aesthetic to underline the limitless possibilities of the device.

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Sales And Marketing Has Become Less Constrained Post-COVID-19: Harssha Shetty, CMO, Hindustan Zinc Limited

Shetty talks about the company’s growth playbook and how they converted this adversity into an opportunity.

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Wavemaker Collaborates With Indie Music Star Jasleen Royal For Cadbury Dairy Milk Silk’s ‘I Missed You’ Campaign

The song beautifully encapsulates the emotions of a young couple during a long distance relationship.

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Don’t Confuse Trolls With Customers- #WhyBoycottTanishq

My only questions here remains- didn’t the makers expect such a reaction?

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Zoho's "Made In India. Made For The World" Ad Campaign Is Inspired By The Nation's Cultural Diversity

Conceptualized in-house, the pan-India campaign is centered around Zoho's core belief that software-building is a timeless craft that is mastered over years of earnest practice.

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