Yukta Raj

Author

Yukta Raj

Latest Articles By Yukta Raj

The Rise Of The Enterprise Influencer

Nikunj Kewalramani believes that influencer marketing is impacting the business-to-business space as well with a new breed of influencers emerging

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The Informed Decision Maker

Arushi Awasthi points out that digital was always on a growth curve. Even if some brands revert to pre-pandemic, it will not translate into slowing down digital

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Balancing The Physical & Digital

Aayush Puri is a firm believer in the growth of newer ways of communicating with consumers while still balancing legacy media

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Experiential Marketing Is Going To Be Big: Charu Malhotra Bhatia, Hindware

She says wellness, as a category has caught up with the bathware segment and consumer, wants their bath space to look like wellness sancturies

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Fragrances Are Definitely A Part Of Self-Grooming: Rashmika Mandanna

The actress talks about her collaboration as the brand ambassador with the brand

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Ads That Revolutionised Child Development

Let's have a glance at the ads that has raised voice for the children

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The More You Penetrate, The More You Educate, The More Awareness Comes: Krishnendu Guha, Adda52.com

India is going to be the biggest online gaming market in the world, he adds

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It's About Studying & Understanding Audience: Mayuri Saikia, Dell Technologies

Saikia shares her insights about the latest festive campaigns carried out by Dell and the marketing strategies that are being implemented

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New Trend In Metaverse Marketing

Companies have already started hiring Chief Metaverse Officers, however this is not going to affect them in the near future

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Festive For Ecomm- Profits In Line?

It is believed that healthcare and electronic sector will perform better than other segments

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